Culture Jamming

“If Nascar can do it why couldn’t we make money on money? Globalization, mass media and consumerism, they’re king. So let’s brand everything — if Manchester United can do it, why not the fed? I’m lovin’ it!” — Derek O’Conner, Dollar Design

Culture Jamming is a tactic in which an activist attempts to disrupt or subvert mainstream cultural institutions or corporate advertising. Culture jamming is usually employed in opposition to a perceived appropriation of public space, or as a reaction against social conformity.

I picked this particular culture jam ad because it was so clever to me. I loved how the artist incorporated the top consumer businesses in the ad. I agree with this ad for the reason that it's completely true. America is purely based on consumerism!